Northpointe’s continued growth in their residential lending offerings drove the demand for a new kind of space, now realized in their Operations Center. In the fall of 2019, Ghafari began the process of working with Northpointe’s leadership to conceive a creative, flexible workplace that anticipates the needs of a growing company while also accommodating a variety of groups, departments, and workstyles. Together, Ghafari and Northpointe master-planned a multi-tenant and expansive transformation to the former Cascade Commons building, an aging, nearly vacant 91,000 SF big box and former design showcase center on the southeast side of Grand Rapids, Michigan.
Prior to putting pen to paper, Ghafari developed a strategic roadmap as a deep understanding of Northpointe’s key business drivers that have a direct impact on the functionality of a workplace and the effectiveness of the people working within. The roadmap offered a holistic understanding of Northpointe’s real estate, people, culture, technology, and wellbeing.