The Ghafari-designed Edsel B. Ford II Experience Center won a Shaw Contract Design Award, which honors spaces that inspire new ways of working, learning, healing, and thriving. The Ford Experience Center was one of five projects recognized in the global awards program’s “Best of USA” category.
The Ford Experience Center – a collaboration between Ghafari and Ford Environments – involved the complete transformation of Ford’s 95,000 SF, two-story main events facility in Dearborn, Michigan, a previously dark and uninviting concrete structure. Ford’s leaders envisioned a dynamic hospitality-inspired hub for employees, car dealers, and major customers that offers flexible event spaces, conference rooms, a café, and hot-desking, plus an on-site design lab.
The design of the space is centered around a hospitality experience that is interactive and engaging – allowing its visitors to see and sense where Ford was yesterday, is today, and is heading tomorrow. The space is adaptable and production-ready to accommodate a wide variety of events for company partners and talent alike.
The transformation of the facility re-skinned the façade with electrochromic glass that brings ample light to the interior but can also tint for shade. With a sharp focus on human wellness, the design incorporates two green walls in the café, called the Hive, and ensures that even enclosed rooms have natural light and views of the surrounding lawns. Terraces allow for events to flow outdoors, and the central corridor aligns with the front door of the Henry Ford Museum.
In the central forum, polished white-terrazzo flooring and oak stadium seating form a timeless backdrop for what is in fact a high-tech, production-ready space. At the touch of a button, the lighting can change to suit a cocktail party, presentation, or launch event, and cars rotate on a turntable in the floor. Overhead, a sculpted white ceiling of acoustical plaster conceals lighting and mechanical systems with cuts that mirror the lines in the terrazzo floor.
