Projects

Ford Experience Center

Dearborn, Michigan

    Client

  • Ford Land

    Project Size

  • 95,000 SF

UNDERSTANDING THE CHALLENGE

Ford Motor Company decided to develop a fully immersive, branded environment for their employees. As part of the transformation of their 305-acre Dearborn campus, and in concert with a modernized master plan for the City of Dearborn, the “Ford Experience Center”, is a meeting place where employees, dealers, innovators, and thought leaders can connect, collaborate, and create the future.

TAILORING THE SOLUTION

The facility can easily accommodate a range of events, from team meetings to product launches. The two-story showcase and gallery center features a café, full-service kitchen, lecture hall, product launch space, conference rooms, and a pilot program space. This project was executed by all of Ghafari’s in-house disciplines and nearly 14 specialty consultants — all teaming in a 3D environment using Autodesk’s Revit and BIM 360 platforms and maintaining close, real-time collaboration.

SUPPORTING WHAT MATTERS

The Experience Center allows Ford to share their past and present while writing the future. It is a beacon where progress towards delivering smart vehicles in a smart world can be displayed.