For their latest facility – a new combined dealership for Audi and Volkswagen – Serra Automotive sought to create a sleek, modern sales space that highlights the two automakers’ respective vehicles and brand identities in a balanced, cohesive way. They engaged Ghafari to translate their vision into a 9,000 SF dealership.
We designed the dealership to appear as one unified building from the outside. Once inside, visitors are greeted with the seamless marriage of two separate dealerships. Each automaker has their own showroom that embraces a clean aesthetic. The two showrooms are joined in the middle with a common waiting area where customers from either dealership can relax and explore branded merchandise. The dealership also accommodates desk space for showroom floor staff.
Our collaboration successfully captures the essence of each brand while supporting the customer-centric vision of Serra Automotive.
