Stroh River Place Model Suite

Detroit, Michigan


  • 300 River Place, LLC

    Project Size

  • 30,000 SF


Our client, 300 River Place, LLC, owns 300 River Place, a 500,000 SF multi-tenant general office and retail building positioned along the Detroit River that was once the headquarters of the Stroh Brewery Company. Originally constructed in the early 1900s, the six-story concrete shell building sits on a historically designated site and has attracted a diverse array of tenants through the years thanks to its light-filled glass atriums, exposed brick walls, and plentiful windows that offer dramatic views of the nearby river.

Our client sought to draw commercial tenants from the millennial set that work in creative and high-tech industries. They recognized the emerging trends in workplace design that favor more open floor plans and move away from formal, enclosed office spaces. To that end, they engaged our team to develop a concept design of a contemporary “model suite” on the historic building’s sixth floor and generate renderings that could be used to market their spaces to the increasingly influential demographic of young professionals.  


Our concept for the 30,000 SF sixth-floor suite is loft-inspired. Our design is characterized by copious amounts of open space, high ceilings, and exposed ductwork that are enhanced by an abundance of natural light and river views to provide a bright, spacious feel for office users. In addition to low-partition workstations, we propose a variety of work configurations, including communal tables of different sizes intended to facilitate creative interaction and collaboration. Our concept also incorporates glass-enclosed “quiet zones”, a café with a river view-facing bar, and a rock climbing wall.

In addition to a concept design, we also provided architectural construction documents.   


With our deliverables in hand, our client is well-positioned to market their historical property and its potential as a workplace of the future.