Friday, December 11, 2020

Archello: Serra Automotive Pre-Owned Sales Center

The Serra Automotive Pre-Owned Sales Center – designed by Ghafari – was recently profiled on Archello. Serra Automotive recognized the growth potential of the pre-owned vehicle market and seized the opportunity to develop a modern facility that offers potential car buyers a unique experience tailored to the emotions associated with this investment. They engaged the Ghafari team to design a customer-focused facility that provides an open, inviting, and relaxed environment to help put buyers at ease.

Our design for the building embraces an open floor plan centered around customer welcome and amenities. The team determined early on that no vehicles would be displayed inside the building, but panoramic views to the vehicles outside with floor-to-ceiling windows would create a seamless transition from inside to outside.

A vertical vehicle display tower was conceived to provide a prominent signature element. This display tower allows for views from the adjacent expressway and serves as a distinct visual marker for customers traveling to the site.

Check out the full Archello post here.