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With there being so many different aspects in the marketing industry, especially on the EAC side, people are easily confused when I explain my job to them. However, my recent approach has been to share my responsibilities first and title and company second. Something like, I write copy for articles, press releases, proposals and brochures. I also work on some creative design, event coordination and presentation preparation for an engineering and architecture firm in Metro Detroit.
I love meeting new people and trying new things. Before joining Ghafari, I wasn’t very familiar with the EAC industry. I knew this role would challenge me and provide a unique opportunity to gain new skills and develop as a professional.
Life at Ghafari is pretty cool. I like the collaboration between departments, and how we all truly work together as one team. It’s a nice feeling to walk by your company’s president or executive staff and have them greet you by name and take an interest in who you are as a person. There are also a ton of perks, like flex time, snacks and a free on-campus gym.
The most exciting thing that has happened during my time here is that I have evolved as a professional. When I started with the firm, I was 23 years old and so eager to learn. Since then, I’ve had the opportunity to tour an assembly plant, attend pre-bid meetings, and participate in conversations that are changing the industry. I have grown in ways that surpassed all my expectations when I joined the firm two years ago.
Under the direction of our CMO, Catherine Noyes, I have learned a lot about strategic planning. She’s taught me that planning for the future takes both time and strategy, and it’s important to outline your primary goals and your secondary goals. First, start with reaching for the low-hanging fruit — they are still great successes and will give you momentum while you are going after the larger and more difficult goals. These ideas can be helpful for anyone, in any profession and can be applied in one’s personal life as well.
I am addicted to Pinterest, so in my free time, I like to try new crafts or projects. I also enjoy spending time with my family and exploring new places with my husband.